I help creative companies systematically grow in the digital channel

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Designing A New Way To Learn About Business Growth

Earlier this year, I decided that I was tired of attending lecture-driven events, despite the inspiration, education or entertainment value they deliver. The solution was to create an interactive “learn by doing” workshop series that would introduce participants to new tools and models they could use the next day at work.

The result was the birth of #dmcTO (Designing Meaningful Connections, Toronto Edition). The thesis of #dmcTO was simple: In order to continue growing your business you need to leverage the digital channel to cultivate long lasting meaningful relationships.

Up to this date, we’ve had an e-mail marketing strategist and thought leadership expert jump on board as co-hosts. The turnout and recognition throughout the community has been very generous, including curated event support from BlogTO, StartupDigest and StartupNorth to name a few.

In the future, we hope to take the #dmcTO series on the road to other cities in order to bring this new way of designing business growth to creative mid-market firms worldwide.

While we work on that geo-expansion, here are a few shots courtesy of John Dietrich from June’s #dmcTO workshop with additional pictures that you can view on Dropbox.

If you’re interested in learning more or want to take part in any upcoming workshops, please add your email address HERE, or send me a message directly at corey@coreyeastman.com.

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Designing Meaningful Connections – June Edition (#dmcTO)

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Creative Business Development + Thought Leadership Strategies

Monday June 3rd, 2013
5:30pm – 8:00pm
ING DIRECT Downtown Cafe, 221 Yonge St., Toronto

#dmcTO is an interactive workshop series for B2B business owners, business development executives and marketers who are dissatisfied with relying on stale and derivative customer acquisition and business growth strategies.

This two-hour interactive workshop will focus on boosting sales capabilities through:

  1. Designing a systematic and disciplined business development process that works.
  2. Developing a thought leadership program to differentiate your business, attract talent, and drive B2B revenue.

These strategies will help you gain greater insight and create actionable steps that turn current business unknowns into possibilities you didn’t know existed in order to create meaningful connections with new and existing customers!

Unlike traditional “sit-and-listen” events, this 120 minutes is an interactive forum where you learn by doing. The takeaway for every attendee includes new methodologies, personal connections and actionable tools you can use the next day at work.

Speakers:

Corey Eastman is a Business Development and Growth Innovation Strategist, whose past experience includes, IBM, Rypple (acquired by Salesforce.com) and Teehan+Lax. He is currently the Principal at a growth fact.ry consultancy which specializes in working with creative service companies to help them become systematically disciplined around growing their business in the digital channel.

Ian Mason is the Managing Director of Hassard Fay, a firm that designs and runs sophisticated, long-term thought leadership programs across a range of media for professional services firms, corporations, and non-profits. Before founding Hassard Fay, Ian spent more than a decade in strategy, governance, and technology consulting, launched and ran two general interest magazines, and has worked as a freelance journalist. In addition to his client work, Ian also publishes SCOPE, a globally-oriented magazine of ideas and culture. Ian has written for leading publications in Canada, the U.S., and the U.K., and is an entrepreneur-in-residence with Ivey’s New Venture Project and a member of the Toronto Atmospheric Fund’s Venture Opportunities Advisory Group.

4 Growth Hustling Tools

The Growth Hustler is not just your traditional money hungry sales or business development rep focused on satisfying his commission addiction.

Sure, the economic output of any business matters, but what’s equally as important is helping to build sustainable businesses for both parties involved.

This begins with their commitment to recognize both what is already known in the clients world to solve relevant problems as well as taking what is unknown to discover new possibilities for unimagined growth or innovation.

Therefore, the main ingredients that make up The Growth Hustler contain both Business Development and Innovation Strategy.

Check out this presentation which includes 4 tools you must start using IMMEDIATELY:

1. Problem Canvas
2. Customer Profiler
3. Unique Value Proposition Designer
4. Inbound Business Development Framework

I’ll leave you to get started and don’t forget to email me if you have any questions look at these guys.

Design Meaningful Connections: Growth Hustling from Corey Eastman

Designing Meaningful Connections – March Edition (#dmcTO)

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Creative Business Development + Email Marketing Strategies

Wednesday March 20th, 2013
Time:  6pm – 10pm
The Bedford Academy, 36 Prince Arthur Ave, Toronto

This interactive workshop is targeted to business owners, business development executives and marketers who are dissatisfied with relying on stale and derivative customer acquisition and business growth strategies.

This two-hour interactive workshop in Toronto will focus on two business growth opportunities:

  1. Designing a systemically disciplined business development and innovation process
  2. Using Email Marketing to convert prospects, boost retention and maximize customer value

These strategies will help you gain greater insight and create actionable steps that turn current business unknowns into possibilities you didn’t know existed in order to create meaningful connections with new and existing customers!

Presenters Corey Eastman and Aubrey Stork have a combined 15 years of experience working with some of the most innovative businesses and brands, including Facebook and Virgin Mobile business collaboration software.

Unlike other events you may have attended, this 120 minutes is an interactive forum that will give you greater insight into the most important elements that contribute to your customer growth in the digital channel.

Using a mix of design thinking and creative technology, Corey and Aubrey will help you to start examining who your customer segment really is, what your unique value proposition should be and the process and tools that lead to a more disciplined approach to acquiring your ideal customer and increasing revenue for your business.

Growth Hacker, Meet The Growth Hustler

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By now, we are all too familiar with the Growth Hacker movement that has taken the startup world by storm. But why hasn’t anyone considered the role of a Growth Hustler?

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Okay, I’ll admit, I’m the last person who wants to inject another platitude into the technology startup ecosystem. However, as I unpack this entity you’ll see that this term is more than just a buzzword. In fact you probably already know some Growth Hustlers—the thing is, they are often disguised under various different job titles.

Let’s take a step back for a second. If you were to Google “Growth Hacker” right now, you will find a myriad of job postings, articles, companies and experts on the topic of Growth Hacking. The term has become synonymous with someone who is the hybrid of a developer and marketer while the success criteria is focused on product retention and company revenue.

But what about the Growth Hustler? Before we introduce this character, let’s take a look at how this role has Frankensteined it’s way to life.